Sourced from the renowned tea fields of Shizuoka, Japan, Atarashi is a ceremonial-grade matcha crafted exclusively from 100% first harvest tea leaves. This early harvest ensures exceptional freshness, purity, and depth of flavor—hallmarks of truly premium matcha.
Carefully stone-ground from a blend of select cultivars, Atarashi offers a clean, vibrant profile defined by low bitterness, bright grassy notes, and a subtle fruity sweetness, balanced by mild astringency. The result is a smooth, elegant cup that is both refreshing and refined, with a lingering clarity on the palate.
Designed for traditional preparation and mindful daily rituals, Atarashi reflects the craftsmanship of Shizuoka’s matcha-making heritage — pure, balanced, and quietly complex.
